Go-to-Market voucher
With the "Go-to-Market Voucher", North Rhine-Westphalia supports start-ups in prototype development - and thus ensures that innovative solutions and products are made marketable.
Start-ups are driving the digital and sustainable transformation of the economy with their innovative spirit and courage to take off. They are a key driver of innovative technologies and solutions. The aim of the "Go-to-Market Voucher" funding offer is to make it easier for start-ups in North Rhine-Westphalia to successfully enter the market by improving the quality of prototypes.
The quality of the prototype is a decisive success factor for a company's market entry. However, as young start-up teams typically do not have all the experience required for prototype development, they need to draw on external expertise at an early stage. This is where the funding offer comes in with financial support. A total of 31.5 million euros in EU and state funding is available for the measure.
Early access to skills
The chances of success of a prototype increase if companies have access to external expertise such as software development at an early stage. In addition to services directly related to the development of prototypes, the acquisition of preliminary products including license fees as well as consulting services by coaches and mentors are also funded. Collaboration with these individuals is a prerequisite for funding.
„Förderbekanntmachung Go-to-Market Gutschein"
Frequently asked questions
Funding is available to unlisted micro-enterprises with fewer than ten employees and an annual turnover or annual balance sheet of less than EUR 2 million that meet the following requirements:
- The company must be no more than three years old according to its first entry in the commercial register or first notification to the trade register.
- The company must be based in North Rhine-Westphalia and be maintained throughout the entire project.
- The company must not have distributed any profits.
- The company must not have taken over the activities of another company, unless the turnover of the acquired activity accounts for less than 10% of the turnover achieved by the applicant company in the financial year prior to the takeover.
- The company must not have taken over another company or have emerged from a merger. Unless the turnover of the acquired company accounts for less than 10% of the turnover of the applicant company in the financial year prior to the takeover. Alternatively, the turnover of the undertaking resulting from a merger may be less than 10% higher than the total turnover of the two merging undertakings in the financial year preceding the merger.
The size class of the undertaking is determined in accordance with Commission Recommendation 2003/361/EC of May 6, 2003 concerning the definition of micro, small and medium-sized enterprises, as amended.
Applications can be submitted on an ongoing basis until 31.10.2026 via the EFRE application portal or in writing to the NRW Innovation Promotion Agency using the application forms.
The call for funding provides for a one-stage procedure. Please take advantage of the advice offered by the NRW Innovation Promotion Agency in advance.
Find your contact person
Lars Lüttgen
Administrative Betreuung
Innovationsförderagentur.NRW
Wilhelm-Johnen-Straße
52428 Jülich
Deutschland
Dr. Sascha Knops
Fachliche Begleitung
Innovationsförderagentur.NRW
Wilhelm-Johnen-Straße
52428 Jülich
Deutschland
Further links and downloads
Alle Fördermaßnahmen ansehen
Das EFRE/JTF-Programm NRW 2021–2027 fördert Projekte aus den Themenfeldern Innovation und Forschung, Gründung und Digitalisierung, Klimaschutz und Klimaanpassung, Stadt und Region, Transformation in Kohleregionen sowie Strategische Technologien. Finden Sie jetzt die passende Fördermaßnahme für Ihr Projekt!